Filters 2.0

Apollo

Filters 2.0 redefines one of Apollo’s most critical features, powering prospecting across 300M+ records. The effort strips the legacy system to its core and rebuilds it with a unified query model of fields, operators, and values. This overhaul standardizes fragmented logic across more than 120 filters, improves user mental models, and introduces advanced capabilities like nested logic and AND/OR flexibility. The project balances deep technical refactoring with close customer collaboration, laying the foundation for future natural language search and AI-driven filtering while directly impacting net ARR growth.

Fig 1: New filters in prod

Fig 2: Anatomy of filters

Date

Multi line text

Number

Multi-select picklist

Date

Multi line text

Number

Multi-select picklist

Fig 4: Advanced query builder

Fig 5: Natural language search

Fig 6: Vertical orientation for power users Fig 7: Horizontal orientation

Fig 8: Prospecting filters (n > 120)

Fig 9: Sample of detailed documentation